Ok, let’s go back for just a moment to my last post to make sure we are on the same page. Make sure you have read Adding a Lead Capture Form to Your Blog before continuing with this step.
An Autorepsonder email series can save you tons of time and help grow your list.
In this article, I will provide you with step-by-step instructions on setting up your first automated series using MailerLite.
Step 1, Create Your First Workflow
In MailerLite, click on Automation at the top of the screen, then click on “Create Your First Workflow,” as illustrated below…
On the right of your screen, give your workflow a name and select a list. (You will most likely be using something like “My Blog” as this is the list that is joined with your blog Capture Form.) Then, complete the items that open below as indicated in the following image…
After completing those options, click the Save button.
Your screen should look like the image below, and yes you want to hit the “+” sign now.
Step 2, Design Your Email
When you hit the plus sign, select “Email” and click on “Define Email Content.” You will now see the email design information on the right side of your screen. Give your email a subject and hit the “Design Email” button. On the next screen, choose the Drag & Drop Editor.
As you can see, there are a lot of blocks you can add to your email. Don’t get overwhelmed, we are going to keep this simple and neat.
Grab the Text Block on the right and drag it to the content area on the middle of your screen. Now you can type in the text area just as you would any other program such as MS Word or Google Docs. Notice that when you click on the text area in the middle of your screen, the editing box will be on the right. Type your message in this box and use the formatting tools provided.
This email should welcome your new subscriber and confirm that you will be giving them the information you promised on your LCF.
Unfortunately, you will have to play with the formatting on your own and feel free to ask questions in the comments below. There are just too many options for me to cover all the bases. My best advice is to keep it neat and simple.
Also, if you have a nice pic you would like to use in the header of your email, just click on the header section in the center of your screen and add the image you want to use.
Make sure to save each section as you work on it. The save button is always at the bottom on the right hand side. When you are finished click the “Done Editing” button on the top right of your screen, as shown below…
Step 3, Turn On Your Automation
The last step is to turn your automation on by clicking the On/Off button on the top right like this…
Congratulations, you have just completed your first automation in MailerLite. When a visitor to your blog fills out your Lead Capture Form, they will automatically be added to the list you selected and receive the first email in your series. I like to call this the “Welcome Email.”
To add additional emails, you will go back to your workflow and turn it off. Then, click the plus sign below your first email. Make sure you add a delay of at least 1 to 2 days between each email. Then, use the steps above to add and edit your email content. I like to use between 5-7 emails in a series spread over a period of 1-2 weeks.
If you have questions, you can can leave them in the comments below, or Click Here to use my contact page.
To Your Success,